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| Published：2011.11.19 News Sources：http://www.ledccy.com Views： | ||||||
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LED displays are seen used for advertising, broadcast commercials, some public service ads and other forms at traffic junctions, busy commercial streets, etc, and the forms of advertising are varied, and extremely rich in contents. Just because of this reason, this trend forced newspaper ads appearing negative growth since 2009, while outdoor advertising media, its growth rate is as high as 79%, Now let’s see the characteristics of outdoor media in LED display era. 1, novel forms of advertising and widely popular. LED display has been widely used some public places, traffic arteries and so on. The features of thoroughfares, intuitive, vivid forms of advertising attract people's eyeballs to the displays. Compared with traditional media, LED display for advertising has a wider audience. In addition to outdoor advertising, it can also release information to enrich people's cultural and recreational life, which gains the recognition and love of most people. According to CTR data of leading market research firm, from the year of 2009, on the condition of the negative growth of newspaper advertising media, the growth rate of outdoor advertising media can reach 79%. While outdoor LED display advertising accounts for 35% of market share, and it will maintain a sustained growth momentum. 2, simple and convenient publishing process. LED display is actually a computer monitor, through data lines or wireless communication means connecting to the computer, as long as the computer in a simple setting, you can use it to publish advertisements, which is convenient and fast. According to statistics, the average urban large-scale LED display scrolling play all kinds of commercials more than 80 pieces every day. 3, quick updating. Advertising and publishers can usually update LED display advertising contents. The way of updating is to just replace the advertising program on the host computer or change some text, and there is not much limit on external conditions of the update process. According to some data, a large LED display advertising content updates once a month on average, while the small LED display updates the contents 3 to 5 days, or a week. Understanding characteristics of the outdoor media in LED display era, we can know the reasons of the rising growth of outdoor advertising media in recent years, With the development of LED display technology, just like 3G communications technology outdoor advertising LED display bring us more exciting moments, let’s look forward to her bright future！ |
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